BUILDING BLOCKS

CHRISTMAS HOLIDAY TASK

Early 20th Century

BERTHOLD WOLPE

 

He was a German type designer, who studied under Rudolf Koch. he worked as a book designer for Faber&Faber in London, designing over 1500 book jackets. His most well-known work is the Albertus monotype. 

The Wolpe Collection is a celebration of a great designer with an outstanding body of work: Berthold Wolpe. The collection consists of Albertus Nova, Wolpe Fanfare, Wolpe Pegasus, Wolpe Tempest and Sachsenwald, all based on Wolpe’s original designs from the late 1930s Some of Wolpe’s original typefaces found a place on the more than 1,500 book jackets he designed for Faber & Faber and Fanfare Press.

What I personally like about his work, is how unique it is. It is recognisable because his style is included in his typefaces. Especially considering his history being born in a jewish family and as a result of the World War II having to move to England. The fact that the typeface is created during the period acts as a reminiscent of World War II.

 

 

Unlike Berthold Wolpe, who's work is simple and minimalistic, I personally like David Carson's innovative style of visual communication even though some might see it to be fractured, hence misleading. It is similar to Herb Lubalin, he also adapted a crazy and creative method to display his works.

 

Albertus

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Wolpe's cover art for A Girl in Winter by Philip Larkin

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Berthold Wolpe Albertus 1938 194153

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SOURCE: http://luc.devroye.org/fonts-24146.html

https://www.monotype.com/fonts/the-wolpe-collection/

 

Mid 20th Century

HERB LUBALIN

 

Herb Lubalin was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this font could be described as a reproduction of art-deco, and is seen in logos created in the 1990s and 2000s.

Herb Lubalin entered Cooper Union at the age of seventeen, and quickly became entranced by the possibilities presented by typography as a communicative implement. Gertrude Snyder notes that during this period Lubalin was particularly struck by the differences in interpretation one could impose by changing from one typeface to another, always “fascinated by the look and sound of words (as he) expanded their message with typographic impact.”

What I like about his work specially his typeface- Avant Garde magazine (ITC Avant Garde). It has prominent use of lines in the most simplistic ways. Just as he was known to be a one of the original Mad Men. His work showed it all, his creativity intertwined with his typefaces and other posters and designs is what I really liked. Some of his fonts spoke for themselves as it contained a descriptive outlook on its own.

 

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source: https://en.wikipedia.org/wiki/Herb_Lubalin

https://petrolicious.com/articles/herb-lubalin-was-controversial-at-times-but-always-great

Late 20th Century – 21st Century

DAVID CARSON

 

David Carson is a prominent contemporary graphic designer and art director. His unconventional and experimental graphic style revolutionized the graphic designing scene in America during 1990s. He was the art director of the magazine Ray Gun, in which he introduced the innovative typographies and distinct layouts. He is claimed to be the godfather of ‘grunge typography’ which he employed perpetually in his magazine issues.

Carson left Ray Gun to found his own studio, David Carson Design, in New York City. He started to attract major clients from all over the United States.

What I like about his work is his uniqueness that is seen in all his works even in collaborations and works in magazines like Ray Gun or even Self and Musician. I also like how his work is demonstrated by chaotic typography and patterns, it embodies, photos overlapping each other, almost meaningless at the surface but holding a larger picture.

Just likeAlbert Watson stated, "the disorganized use of his typography has its own purpose, such as the each stroke of a painter’s brush evoke different emotion, imagery and idea, so does Carson’s designs possess such attributes."

 

David Carson Design \\ Ray Gun

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David Carson Design 

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David Carson Design // youth magazine

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Mind over Matter By David Carson // Thijs Biersteker

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SOURCE: http://www.davidcarsondesign.com

http://www.davidcarsondesign.com/t/tag/raygun/

REFLECTION

Day 1

Today we got an opportunity to make our own typeface. After the initial activities and exercises, I had a lot to learn about typefaces in general. How much though, construction and accuracy goes into each font design. Including uppercase and lowercase, the accuracy in the x-height and y-height.

We made our own typeface using tape. We had to construct our own set of rules that applies to all the other alphabets. I realised how much more convenient it is to begin with the letters O,S,W,R and T. As they contain the beginning of all rules. 

Day 2

In my tape typeface what I'd like to call 'Tapeface' I tried to use as minimal number of shapes and sizes. The curves were tricky as I attempted to make mine using only triangles. In my triangles I tried to make it as simple as possible so it would apply to the rest of my alphabets and contain the consistency and continuity that I wished to achieve. Which is why I used only 2 type of triangles- isosceles and right angled triangle, in 4 different sizes.

Day 3

Today we were to bring 10 recognisable objects and sketch them in 30 minutes. Using our objects and drawings of them we were to create the letter 'A'. And then foresee a potential object that can act as a basis of my object Typeface. 

I initially attempted to use parts of my nail-cutter to create my typeface, however it didn't work for all the alphabets and it did not seem very clear or as consistent as I hoped it would look, because the outline did not work for some of the objects and if I used the interior details like I tried my typeface would lose its consistency and continuity.

Which is why I decided to create my typeface using my glasses. I started off by taking pictures of them in different positions and shapes attempting to create the alphabets. This gave me a good head start, to continue editing them back home.

Day 4

Today, we were to complete a poster of both, the Tapeface as well as the object typeface. I used photoshop for the first time which is why I found it difficult to use, but I managed creating my poster almost sticking to the original form of the glasses. 

For my specimen, I wanted to create a poster that represented me through my glasses, because I literally feel blind without them all I see is - Blurred Lines . As my glasses act as a life support to me and I cannot function without them I used a picture that represents what you would see through my eyes with and without them. The irony is that for someone with normal eyesight while looking through my lens will see Blurred Lines and someone with eye power might also see the same Blurred Lines.

PIMARY RESEARCH

THE NAIL-CUTTER ATTEMPT

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GLASSES HEAD-START

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